You've seen the images while scrolling social media, no doubt: pictures or videos of seemingly inedible objects or savory food items that are then sliced by a knife to reveal they were actually cake all along. It's always a mesmerizing sight to see, and Netflix is here to capitalize on it. The streaming service has a new show coming this month called Is It Cake?, which combines the food phenomenon with a good old fashioned reality baking competition series. 

The new Netflix baking show Is It Cake? challenges bakers to fake out a panel of judges by making their confections look like real-life items. In the trailer for Is It Cake?, which E! News has exclusively debuted, bakers are asked to craft confections that look identical to everyday items in order to trick a panel of celebrity judges. The show, coming to Netflix on March 18, absolutely has us seeing double.

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Best in Dough is executive produced by Alfred Street Industries’ Jane Lipsitz, Dan Cutforth, Nan Strait, Dan Volpe and Cat Sullivan, who also serves as showrunner, and Andrew Wallace. Candace Nelson and Vox Media Studios’ Chad Mumm, Mark W. Olsen as well as Majordomo Media’s Dave O’Connor, Chris Ying and Christopher Chen also serve as executive producers.

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Now, with ‘Outlook,’ Realscreen is turning the page on a difficult year, and looking onward to 2021. Here, you’ll hear from execs in various sectors about the challenges and opportunities they foresee for the industry in the year ahead. In this next edition of the series, we speak to Dan Cutforth (pictured right) and Jane Lipsitz (left), co-founders of Los Angeles-headquartered Alfred Street Industries.

Marie Kondo is returning to the digital platform with Sparking Joy with Marie Kondo.

The new show follows Kondo and her team, who set out to tidy one small town in America. Viewers are being asked to nominate a town for Kondo’s “joy-sparking” mission via TidyMyTown.com.

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Alfred Street Industries will executive produce a yet-titled series, hosted and executive produced by British supermodel Rosie Huntington-Whiteley, for soon to be launched streamer Quibi.

Emmy-winning producing team and longtime business partners Dan Cutforth and Jane Lipsitz will be inducted into the Realscreen Awards Hall of Fame on Tuesday, January 28, during the Realscreen Summit in New Orleans.

Project Runway producers Dan Cutforth and Jane Lipsitz have launched their new content venture Alfred Street Industries. It comes after the pair exited Magical Elves, the company they set up in 2001, in February.